Market Selection Advisory

Choose the Right Market.
Maximise Your Global Potential.

Enter markets where your business can thrive. Backed by data, not guesswork.

Rated 5/5 by Gartner users

Market Selection Advisory Services

Pick the right global markets
to drive faster growth

Choosing the right market can unlock revenue faster, give you access to the talent you need, and minimise compliance headaches. Our Market Selection Advisory services combines salary benchmarking, skills mapping, compliance insight, and cultural fit analysis to identify markets that make sense commercially, legally, and operationally.

International market entry strategy

Where to go? Who to hire? What will it cost?

Get answers to the most important talent questions. Our talent market advisory gives you a deep understanding of the markets you could choose – so you find the right one that aligns with your business goals.
Talent availability
How hard will it be for you to hire the talent you need?

Get clarity into where the skills you need are most available, how competitive each market is for attracting and retaining those skills, and the depth of talent pools you can tap into. It’s data-driven analysis that enables you to make confident location decisions that balance availability, cost, and long-term scalability.

Compensation costs
What will be your total employment costs?

Get a clear comparison of total employment costs, not just salary, across your target markets. Our analysis covers base pay, benefits, taxes, and other employer obligations, so you understand the true cost of hiring in each location.

Identify the right hiring model
How best to operate in this new market?

Identify the optimal hiring model for your needs—balancing speed, compliance, and long-term strategy. Drawing on decades of practical experience across jurisdictions worldwide, we assess each role you’re hiring for alongside your future growth plans.

Culture drives success
Are local values aligned properly?

Evaluate local business practices, communication styles, and social norms to ensure your organization can operate effectively and authentically. Our analysis provides the platform for you to build improve collaboration, and avoid misunderstandings that could derail growth.

HR Advisory Services salary and talent analysis

Our market advisory process
From data to decision

Step 1

Define what success looks like. We help you set goals, budgets, timelines and risk tolerance.

Step 2

Shortlist key countries based on salary data, skills supply and risk filters.

Step 3

Validate your top markets in detail, using factors like hiring speed, compensation bands, employment laws & best hiring models.

Step 4

Identify the entry path into your recommended market, with a full overview of lead times, risk profiles and hiring profiles.

Step 5

You’re ready to go, with recruiter intros, EOR or entity setup and a 90 day plan for market entry.

Indicative employment costs

Estimate the cost of your new hire for different markets with our calculator. Enter their location and salary information to see what will be spent in employment costs each month.

Employment Cost Calculator
United Kingdom
  • United Kingdom
  • Australia
  • Canada
British Pound
  • British Pound
  • Australian Dollar
  • Canadian Dollar
United Kingdom
British Pound United Kingdom
Base Salary (per month) £2,913.58 £2,913.58
Local employer’s cost £384.88 £384.88
Total Cost (Annual) £39,581.54 £39,581.54
British Pound United Kingdom
Base Salary (per month) £2,913.58 £2,913.58
Local employer’s cost £384.88 £384.88
Total Cost (Annual) £39,581.54 £39,581.54
Hiring in United Kingdom View country

Employing Internationally?

Learn more about the countires you want to employ in, their employment law, local benefits and more

Beyond advisory. Services to fuel your global ambitions

We support across every part of global employment. Different employment models and advisory to enable your organization to grow.

Contractor of Record

Hire & manage a contractor workforce, compliantly, anywhere in the world

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Contractor of Record
Employer of record

Employ anyone in any country without having to set up an entity

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Employer of record
Entity Setup

Establishing & incorporate business entities overseas, ensuring a smooth entry into new markets

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Entity Setup
Global Payroll

Full service payroll for every country. We take care of everything

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Global Payroll
Entity Management

Management of your business entities’ compliance, governance, and recordkeeping.

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Entity Management
Global Mobility & Immigration

Support with employee relocation, immigration, and assignments across international borders.

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Global Mobility & Immigration

Frequently
asked questions

Our country recommendations are based on a data-driven assessment of four key factors:

Cost efficiency – analyzing salary levels, employee benefits, 13th month pay, and other overheads.

Compliance Management – reviewing employment laws, payroll obligations, and tax compliance requirements in each jurisdiction.

Talent depth – evaluating Global Talent Acquisition opportunities, including employee retention metrics and employee tenure trends across industries.

Tax environment – assessing international tax compliance, VAT (Value Added Tax) policies, and double taxation treaties.

By integrating these considerations, we help businesses design a scalable global workforce strategy that balances cost, compliance, and long-term stability.

Yes. We provide market entry scenario modeling to compare different expansion strategies:

Employer of Record (EOR) vs foreign subsidiary setup – weighing flexibility against permanent establishment obligations.

Hub-and-Spoke Models – centralizing payroll through Multi-Country Payroll while managing cross-border payments.

Nearshore vs Offshore Hiring – balancing Currency Exchange risks, compliance risk management, and time-zone advantages.

Our models include workforce analytics, cost benchmarking, and labor law compliance checks, enabling informed decisions on global scalability.

Timelines depend on the entry model selected:

Employer of Record (EOR) – typically employee onboarding can be completed in 2–4 weeks with payroll, pay stub generation, and work visa support included.

Entity Setup – establishing a Foreign Subsidiary may take 3–6 months due to employment agreement registration, Tax Identification Number (TIN) issuance, and local payroll audit obligations.

Budget considerations vary by market: for example, entering Indonesia with an EOR requires minimal upfront investment, while setting up an entity involves legal, compliance risk management, and HR outsourcing costs. We provide tailored gross to net forecasts for your top two target countries.

Yes. Our assessments include:

Global Talent Acquisition benchmarks, evaluating Salaried Employee supply across roles.

Salary Benchmarking with full Gross Income vs Post-Tax Deduction insights.

Language capabilities and Localization considerations for global teams.

Time-zone alignment to support Distributed Company operations and Remote Work Policy compliance.

This ensures your Global HR (Human Resources) strategy balances affordability, talent quality, and operational efficiency.

We continuously refresh market data using in-country partners, government sources, and compliance risk management networks. Clients are proactively notified when changes occur in international labor laws, Minimum Wage (M2) updates, or payroll cutoffs like the cutoff date for PAYE (Pay As You Earn) submissions.

This proactive global payroll monitoring helps reduce exposure to labor law violations, ensuring your global expansion remains agile, competitive, and fully compliant.

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