Employer of Record Global Expansion

4 Tips for Attracting Top Talent Anywhere Around the Globe

Client Advisor Team Leader
April 15, 2024

In today’s hyper-competitive business landscape, HR teams are perpetually on a global hunt for talent. According to a recent report by ManpowerGroup, 75% of CEOs worldwide perceive skills shortages as a significant threat to their business. In the UK, this figure rises to 80%, surpassing the global average. 

In a world increasingly connected by technology, the talent pool for your next critical hire need not be limited by geography. 

In this article, we’ll offer actionable insights tailored for HR teams navigating the complexities of international recruitment, including regulatory roadblocks and cultural differences. 

We’ll also highlight how the cutting-edge Global EOR Solutions offered by TopSource Worldwide can streamline your international hiring processes and elevate your employer brand on a global scale.

Understanding the global talent landscape

Driven by a talent crunch in specific industries within developed nations, and the rise of remote work technologies, companies are increasingly looking beyond their borders to find the ideal candidate for the job.

Some of the benefits of embracing a diverse and international workforce are: 

  • Global hiring fosters innovation, allowing businesses to tap into specialised skill sets that may be hard to find, locally.
  • Provides access to a larger talent pool with a diverse range of perspectives, skills, and experiences.
  • Allows businesses to leverage local knowledge and expertise to navigate new markets more effectively. 
  • Demonstrates a commitment to global markets, enhancing your brand image.

So, if you’re wondering how to attract the best talent for your business, you can start by offering competitive compensation packages, providing language and cultural training, and leveraging technology to facilitate remote work. 

Additionally, you should invest in fostering a culture of inclusion and diversity, while also staying abreast of international labour laws and compliance requirements. This will enable you to unlock the potential of a truly international workforce.

Key strategies for attracting top talent

Here are four of the key strategies that businesses are using to attract and retain the top global talent within their industries.

1. Emphasise company culture and values

The top global talent often seek workplaces that align with their values and can offer opportunities for growth and learning. By emphasising a positive and inclusive company culture, you can attract talented individuals who are invested in your mission and excited to be part of your global team. Employees who feel a sense of belonging are more likely to stick around and contribute their best work, thus improving productivity and reducing turnover. 

To achieve this, you must clearly communicate your company’s core values on your website careers page, social media platforms, and employer branding materials. Wherever possible, use authentic examples of how these values are reflected in everyday work practices. For instance, do your employees regularly participate in volunteer activities or social events together? Highlighting this can help showcase a culture of collaboration and community. 

On the other hand, highlighting programs like internal hackathons where employees are encouraged to develop prototypes for a new product or service – can showcase a culture of innovation. Either way, a strong and well-defined company culture can serve as a potent unifying force, binding your geographically dispersed workforce together through a sense of shared purpose and belonging. 

2. Offer competitive compensation and benefits

Offering competitive compensation and benefits packages remains a foundational strategy for attracting and retaining exceptional employees around the world. Particularly in today’s interconnected job market, where prospective employees can easily access extensive salary data and compare offers across borders. It’s crucial for companies to conduct thorough research to ensure their compensation package aligns with industry standards and living expenses in the employee’s place of residence.

Beyond base pay, offering perks that resonate with global employees can significantly enhance your attractiveness as an employer. For instance, providing remote work options and flexible schedules is a great way to acknowledge the diverse needs and preferences of a global workforce. Such flexibility will also appeal to talented individuals seeking autonomy over their schedules and a better work-life balance. 

Lastly, a comprehensive benefits package encompassing healthcare coverage, retirement plans, financial wellness programs, and unique perks like on-site daycare and employee discounts can entice candidates to choose your company over another, even when the salary package is comparable or marginally lower. This is because beyond their practical appeal, compensation and benefits packages play a pivotal role in demonstrating a company’s willingness to invest in their employees’ growth and wellbeing. 

3. Focus on building and developing a strong business brand

Building a strong employer brand that transcends borders enables you to showcase your company’s culture, values, and opportunities for growth, to international candidates who may be unfamiliar with your local reputation.

For the best results, you should utilise multilingual content and targeted messaging on social media platforms popular in your target markets. Use this to highlight your international success stories, the diversity of your workforce, and your commitment to global initiatives.

Feature your company's international achievements – such as expanding into new markets, winning prestigious awards on a global stage, or spearheading innovative projects with international impact – prominently in your branding materials. These accomplishments can help position your company as a dynamic and forward-thinking employer. By showcasing how your company thrives in diverse global contexts, you can attract talented individuals who are drawn to challenging and rewarding opportunities on a global scale.

You can use employee testimonials, photos from international offices, and stories of global collaboration projects for promotional content. Highlight the career development opportunities, mentorship programs, and support for professional growth that you offer to employees regardless of their geographic location. All these measures will enable international talent to see themselves fitting comfortably into your company’s ecosystem.

4. Utilise technology and innovation

When it comes to attracting the best talent worldwide, technology can be a game-changer. AI-powered resume screening can identify qualified candidates in different parts of the world, allowing you to cast a wider net in search of the right person with the right skillset for a particular job. Virtual recruitment events can help further eliminate geographic barriers. 

These technologies not only save time, they also create a more engaging experience for the candidates, showcasing your company's innovative spirit and commitment to staying ahead of the curve.

The right tech, like VR workplaces, can bridge geographical distances by creating an immersive environment for globally dispersed teams to work seamlessly together. And cutting-edge HR platforms can help simplify benefits management and disbursal. 

Lastly, implementing a learning management system (LMS) to provide employees with access to a vast library of online courses, certifications, and micro-learning modules can demonstrate your commitment to their professional development, making your company a more attractive employer. In short, investing in these tools will reduce barriers to efficiency and enhance the productivity of your international workforce. 

Leveraging a global employer of record (EOR) provider

A global Employer of Record (EOR) provider acts as your legal employer for international hires, handling complex tasks like payroll and taxes across national borders. This streamlines the hiring process and mitigates risk by ensuring compliance with local regulations. By outsourcing these duties, you can focus on core business activities while accessing top talent worldwide.

An EOR provider like TopSource Worldwide can play a pivotal role in helping your business attract top global talent in several ways:

  • Compliance Expertise: They navigate complex legal frameworks to guarantee adherence to regional and national labour laws. By helping ensure that employment contracts, benefits, and payroll are in line with local requirements, they can enhance the attractiveness of a job offer to prospective employees.

  • Benefits Packages: EORs often offer comprehensive benefits packages tailored to local requirements, including healthcare, retirement plans, and insurance. Access to these benefits enhances the overall compensation package, making it more attractive to top talent seeking stability and security.

  • Local Presence and Support: An EOR provider can offer localised support to your international workers, acting as the employer of record in their home country. This local presence can help reassure employees, providing access to on-the-ground support and expertise, particularly valuable when navigating an unfamiliar business environment.

  • Cultural Sensitivity and Diversity Awareness: Global EOR providers are well-versed in diverse cultural nuances. They can provide valuable insight regarding cultural considerations when recruiting (and working with) people of various nationalities, enabling you to create an inclusive work environment that resonates with top talent from various backgrounds.

Overall, partnering with a global EOR provider can significantly enhance your ability to attract the best talent, by ensuring compliance and offering comprehensive support in various places around the world. 

Understanding local laws and employee preferences

Recognising and addressing the unique needs and preferences of global employees is essential for attracting top talent. Adapting HR policies, like vacation time and parental leave, to local preferences can help demonstrate your commitment to the wellbeing of your international employees. 

For example, consider a software company expanding into India. They can attract the top local talent by:

  • Offering flexible and/or remote work arrangements in bustling cities like Mumbai and Bangalore, to help employees minimise commute times.

  • Implementing a staggered work schedule to accommodate varying religious festivals and holidays celebrated in different parts of the country.

  • Offering language and cultural immersion programs for expatriate employees relocating to India, helping them adapt to the local customs, linguistic nuances, and business etiquette.

  • Offering benefits like provident fund contributions, gratuity payments, and employee stock options.

In general, making a concerted effort to accommodate cultural differences, offer flexible work arrangements, and provide support services tailored to diverse lifestyles will help you attract the top talent in any part of the world. You can leverage a trusted EOR provider (like TopSource) to streamline this process and quickly gain expertise in local regulations and corporate culture. 

Meeting global employment compliance responsibilities

For a business venturing into foreign markets, ensuring global employment compliance is a must. Failing to meet local labour laws can lead to fines, penalties, lawsuits, and devastating reputational damage. Here are some ways you can mitigate these risks. 

  • Review the criteria set by the country’s tax authorities to avoid misclassifying employees as contractors.

  • Research local labour regulations to ensure proper onboarding, employment, and termination practices. For example, verify whether the country practices employment ‘at will’ or requires ‘just cause’ for termination.

  • Partner with a global payroll provider to ensure on-time salary payments and all the required government and social contributions.

  • Acknowledge and uphold employee rights to mandated benefits, such as paid vacation days, as required by the country's labour regulations.

When building your global team, you could also consider partnering with a trusted EOR provider like TopSource Worldwide, to simplify compliance, ensure timely and accurate payroll management, and avoid permanent establishment risks. 

In Conclusion 

Offering competitive compensation and benefits, building a strong employer brand, and leveraging technology for employee welfare are some of the key strategies for attracting top talent, in any part of the globe. To further improve your chances of success in the international talent marketplace, you can partner with an experienced global EOR provider like TopSource Worldwide, for streamlined compliance and local cultural insight. 

TopSource offers cutting-edge global EOR solutions designed to handle compliance, recruitment, payroll, and all other processes you need to successfully attract and hire the top talent in various parts of the world. Visit our Global EOR page to learn more and start optimising your global workforce today.


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Nena Petrovic
Global Sales Director
Nena Petrovic is the Client Advisor Team Leader at TopSource Worldwide, a leading Global Expansion services provider. She oversees and guides a team of client advisors, who communicate and collaborate with clients effectively. She is responsible for ensuring the accurate and timely processing of client invoices and payroll, as well as developing strategies and maintaining a client-centric approach.

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