International expansion is not what it once was. Before the world was so connected, having offices and employees in various locations around the world was a tremendous feat, only to be accomplished by the largest corporations with seemingly unlimited funds and thousands of employees.
Now, globalisation and the development of technology mean businesses of all shapes and sizes are better able to expand overseas. Plus, as companies no longer need physical office locations everywhere they’re looking to operate, it becomes more feasible for smaller organisations to expand internationally — even to test the waters before committing to a market long term.
Yet, the factors attracting businesses to different locations vary from country to country. Some countries are renowned for having a highly skilled and educated workforce. Others might offer notably low employer costs.
There’s one very good reason so many employers look to expand into India: it has the fastest-growing economy globally. India is also one of the BRICS nations, sitting alongside Russia, Brazil, China and South Africa as one of the largest emerging markets in the world. Many organisations move to India to take advantage of the country’s huge pool of skilled and unskilled labour, as well as for the country’s consistently high quality of work and investments in innovation.
Of course, employing in a new location such as India is not without its challenges. Navigating a new business landscape can be overwhelming and time-consuming — not only do you have to stay compliant with ever-changing employment laws, but you also need to approach cultural differences and customs appropriately.