What is Global Expansion?
Global Expansion refers to the process of a business extending its operations beyond its original country to international markets. This can involve setting up new offices, hiring local staff, and adapting products or services to new cultural and regulatory environments.
Explanation:
While offering significant growth opportunities, global expansion requires careful planning, understanding of local markets, and compliance with international laws and customs.
Practical Example of Global Expansion:
A European fashion retailer opens stores in Asia and South America, adapting its clothing lines to suit local tastes and climate conditions, and hiring local teams to manage operations in these new markets.