Demand Generation Lead
Company Profile:
We’re a professional, dedicated team operating in every major market across the globe, with a knack for helping businesses thrive and expand. We offer our payroll, employer of record (EOR) and accounting services to businesses of all sizes in a growing number of over 100 countries — and counting!
TopSource Worldwide brings a level of service and business value to midsize companies that were previously only available to the largest global corporations. Our services are easy to deploy, affordable and scalable — from basic payroll and accounting functions to complete employer-of-record (EOR) solutions.
We champion and invest in our people and provide a supportive environment. For our clients, we are a trusted partner and operate in a consultative and collaborative way to drive win-win outcomes at every opportunity.
Sound good? Then, carry on reading...
Role summary
The Demand Generation Lead plays a critical role in driving customer acquisition, engagement, and revenue growth by supporting the planning, execution, and optimization of comprehensive demand generation strategies. This involves designing and implementing targeted marketing campaigns, leveraging various digital and offline channels to attract and nurture prospects through the sales funnel. The role requires a data-driven approach to analyze campaign performance, identify trends, and refine strategies to maximize ROI. Collaboration with cross-functional teams, including sales, product, and marketing, is essential to align efforts and ensure consistent messaging across touchpoints. By staying updated on industry trends and customer behavior, the Demand Generation Lead will continuously innovate and adapt strategies to meet business objectives effectively.
Base location: Pune
Reports to: Head of Marketing
Roles & Responsibilities
- Drive lead generation activities to support customer acquisition and revenue growth.
- Manage and optimize paid advertisement campaigns across various platforms.
- Focus on generating and nurturing high-quality leads, converting them into MQLs and SQLs.
- Set up and manage advertising channels to ensure effective campaign execution.
- Monitor and improve key performance metrics, including CPL, CTR, CPC, CPA, and ROI.
- Continuously analyze campaign performance and refine strategies to maximize effectiveness.
- Collaborate with cross-functional teams to align efforts and achieve marketing objectives.
Key Attributes & Skills
- Have strong communication skills and expertise in digital marketing, including SEM, email marketing, and content creation.
- Are data-driven, analytical, and skilled in using tools like HubSpot, Google Ads, LinkedIn, and Meta to optimize campaigns.
- Bring 5 years of experience in demand generation, lead generation, and performance marketing, ideally in B2B with global exposure (US, EU, APAC).
- Are a strategic thinker, creative problem solver, and adept at project and team management.
- Hold a bachelor’s degree (a postgraduate degree in marketing or related fields is a plus).
- Thrive in collaborative environments, are open to learning, and committed to continuous improvement.
Qualifications
- Competitive salary with additional benefits.
- Comprehensive medical and accident insurance post-probation.
- A supportive team and leadership invested in your growth.
- Opportunities for continuous learning and skill development.
- A hybrid work environment: 3 days in-office, 2 days remote, Monday to Friday.
To apply for this job, please fill out the below Job Application Form.
